BEAUTY • MATURE SKIN

10 Reasons Why Women Over 40 Are Using This Adaptive Foundation

And why more women are looking for foundation that works with skin that has changed.

If the foundation you used to love suddenly looks heavier, drier or more obvious than it once did, the problem may not be your technique.

Your skin has changed — and the foundation that worked beautifully years ago may no longer be the right fit for it now.

MIMIC Beauty Beauty Editorial Team

1. Looks Like Skin, Not Makeup

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

2. Coverage Without The Cake

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

3. More Natural-Looking Shade Match

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

UP TO 60% OFF

+ FREE GIFTS

I was skeptical too. But with free shipping and a 30-day guarantee, there's nothing to lose.

TRY RISK-FREE →
Try it today with a 30-Day Money Back Guarantee!

4. No More Guessing Shades

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

5. Buildable Where You Need It

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

6. No Heavy “Foundation Face”

A foundation shade should look believable on your complexion — not like a separate layer sitting on top of it.

7. Try It For 30 Days, Risk Free

If it doens't match your shade or give flawless coverage, we give you every penny back

UP TO 60% OFF

+ FREE GIFTS

I was skeptical too. But with free shipping and a 30-day guarantee, there's nothing to lose.

TRY RISK-FREE →
Try it today with a 30-Day Money Back Guarantee!

What Women Are Saying

★★★★★

Never looking back!!

I used to use double wear for years, but after 40 it just didn't sit right anymore. It felt heavier and not so breathable anymore. But I still wanted coverage, so I switched to this colour changing foundation and never looked back

Mariska Van Zyl
Verified customer
★★★★★

Hubby noticed a difference

My husband saw me use the same foundation for like 10 years and just yesterday he asked me if I did something different and it made me so happy he noticed it. Love this new foundation and how light it feels but still gives coverage where I need it

Jane Vermeulen
Verified customer
★★★★★

Other foundations oxidized

They turned orange on my skin and would not match my undertone. Gave up wearing it for 4 years until I saw a ad for this colour changing one, first one that matches my undertone perfectly

Izzy Hayward
Verified customer