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MIMIC AirBlend™ Foundation Brush
Say goodbye to shade-matching struggles. This colour-changing foundation adjusts to your unique skin tone, with beautiful medium-buildable coverage
Selling out fast
Due to high demand, limited quantities available
What makes it different? +
Our foundation is made with micro fine pigments which disperse as you blend it in. Which means you don't need to choose a shade. Made for fair to medium skin tones and feels like your skin.
Does it work on my skin? +
Our colour changing foundation works on all of these skin tones:
How do I use it? +
Step 1: Create the Perfect Canvas
Start with moisturized skin. Smooth on your favorite primer or hydrating cream to create an even base that helps MIMIC glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot the foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium-coverage finish with a velvety matte texture.
Step 3: Customize Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention, blemishes, redness, or discoloration, and blend seamlessly into your base.
Step 4: Lock It In
Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
How does the money-back guarantee work? +
Find your flawless shade with zero risk. MIMIC Colour Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund, no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That's why we've removed the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.
Ingredients +
- Glycerin: Skin-loving glycerin for all-day hydration
- Mica: Natural mineral pigments for a soft, healthy glow
- Vitamin E: Nourishes and protects with skin-soothing Vitamin E
- Hyaluronic acid: It acts like a sponge, capable of holding up to 1,000 times its weight in water, drawing moisture into the skin and tissues to keep them plump and lubricated.
Shipping and returns +
Delivery typically takes 7 to 9 business days. Please see our shipping policy for more information regarding delivery as these times vary per country.
We ship within South Africa, Germany, Netherlands, United States, United Kingdom, Australia and New Zealand.
All returns must be sent back in their original packaging, unopened, within 3 days. Please contact hey@mimic.co.za to initiate your return request.
Loved by over 50,000+
“I honestly thought my foundation days were over. At 58 everything I tried would settle into my smile lines within an hour and turn orange by lunchtime. I had basically given up and just used tinted moisturiser. Then my daughter bought me MIMIC for my birthday. I actually cried when I looked in the mirror. My skin looked like my skin, just smoother and more even and more radiant. No lines showing, no orange, no mask look. I'm 58 and I finally enjoy wearing foundation again.”
“In 20 years I've spent thousands of rands on foundation. High end, drugstore, luxury, even custom mixed, I tried everything. Nothing worked on my 52 year old skin. They all settled into my pores, clung to dry patches and oxidised. MIMIC is the first foundation that has made me look younger, not older. My husband asked if I'd done something to my face. That's when I knew this one was different.”
“I've been a makeup artist for over 25 years and I've worked with pretty much every foundation on the market. I'm 61 and I've never found one that works this well on mature skin, including my own. The way it glides over texture instead of settling into it is incredible. I've started recommending MIMIC to every client over 50. It's the only foundation I trust on ageing skin.”
“I've spent over R3000 in the past year alone returning foundations that didn't work. Wrong shade, oxidised, settled into lines, you name it. I was scared to try another one. But the shade match guarantee convinced me to give MIMIC one last shot. I've been wearing it for 3 months now and I've never looked back. It's the only foundation I'll ever buy again. I'm 47 and my skin finally looks flawless.”
Foundation that adjusts to you
Meet the foundation that takes the guesswork out of shade matching. Our colour-changing formula adjusts seamlessly to fair to medium tones, giving you a radiant, natural finish that looks like skin but better. It softens & smooths over fine lines and redness, all while protecting with SPF 15. One shade, multiple tones. Just apply, blend and watch the transformation.
How does it work?
Our Skin-Tone Adjusting Formula uses micro-fine pigments that adjust as you blend.
At first touch, the pigments look soft and neutral. As you smooth the foundation over your skin, the micro-pigments disperse and warm up, revealing the natural blend of tones your skin complexion needs.
The final result? A finish that looks just like your skin, just smoother, more even and balanced. No shade guessing. Just self-adjusting coverage that you feel confident in.
Real women. Real results.
Said it matches their shade perfectly
Based on an eight-week independent customer panel
Said it softens & smooths fine lines, dark spots and redness
Based on an eight-week independent customer panel
Loved that it didn't feel like a heavy mask
Based on an eight-week independent customer panel
WHY Mimic?
Your skin will love the ingredients
Glycerin
Skin loving glycerin for all-day hydration
Vitamin E
Nourishes skin with soothing vitamin E
Hyaluronic acid
Supports your skin's barrier
Mica
Natural mineral pigments for a healthy glow
Frequently Asked Questions
How to apply? +
Step 1: Create the Perfect Canvas
Start with moisturized skin. Smooth on your favorite primer or hydrating cream to create an even base that helps MIMIC glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot the foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium-coverage finish with a velvety matte texture.
Step 3: Customize Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention, blemishes, redness, or discoloration, and blend seamlessly into your base.
Step 4: Lock It In
Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
How does the money back guarantee work? +
Find your flawless shade with zero risk. MIMIC Colour Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund, no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That's why we've removed the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.
How long does it last? +
Our long-wear formula is designed to stay put for up to 16 hours without fading, oxidizing, or transferring onto clothes or masks. The breathable, lightweight texture locks onto skin while still feeling comfortable, so you get all-day coverage that looks as fresh at 8 PM as it did at 8 AM.
How long does delivery take? Where do you ship? +
Delivery typically takes 7 to 9 business days. Please see our shipping policy for more information regarding delivery as these times vary per country.
We ship within South Africa, Germany, Netherlands, United States, United Kingdom, Australia and New Zealand.
What's the coverage like? Can I make it lighter or heavier? +
You're in complete control. One pump delivers natural, "your skin but better" medium coverage that evens tone and softens imperfections. Need more? Simply layer a second application on specific areas for fuller coverage that still looks like skin, never cakey or heavy. Truly customizable to your needs each day.
Can I return my order? +
All returns must be sent back in their original packaging, unopened, within 3 days. Please contact hey@mimic.co.za to initiate your return request.